Most company executives are into blogging, they usually blog to share company related news and information, they often ask for suggestions and feedbacks from people via blogging. They have great insights regarding the company and those who are interested in the company or those who work there usually follow their blogs.
Those who are looking forward to blogging can begin with a proper blogging schedule say one blog per month and if more blogs can be done its well and good. Start blogging with an open mind and do it only if turns out to be fun. Blogging actually takes ample time, patience, skill and passion is must.
An ideal blog post must be between 500 – 1000 words, in a form of commentary. Blogging is all about conversation, transparency and authenticity.